Oregon x Big Ten Conference

On August 2, 2024, the University of Oregon officially became members of the Big Ten Conference. To commemorate this milestone + celebrate what is to come, we were tasked with launching a campaign.

Creative Director + Brand Strategist - Ian McFarland

Creative Director - Aimee Sinacola

Misc. Support - Oregon Athletics Staff

Part 1 - Hero Video Launch

In collaboration with Oregon-based advertising agency, Ampersand Studios, we created a video that launched at 12:00 AM Midnight on August 2, 2024 as our primary story-telling piece. This video featured a high-level view of Oregon Athletics, aimed to educate new fans of Oregon Athletics who might not know who or what we're about.

The Oregon Ducks soar together, with the relentless spirit of champions. Stepping into a new era, we're proud to join the Big Ten Conference.

Part 2 - Student-Athlete Video Launch

After the "Hero" video launch, we wanted to also feature some of the student-athletes that fans could expect to see, and anticipate learning more about as the athletic competition year went on.

Videographer + Editor: Chance Saechao

It's our confidence & disruption that defines Oregon. As we step into the Big Ten Conference, we're built for the unpredictable.

Part 3 - Supporting Social Assets + Creative

Designed + distributed supporting content that told more of the Oregon story for team accounts to publish.

↑Back to Top